Hospitality Recovery

 COVID-19 has continued to have an impact on the business in the last year, with periods of lock-down, international and local mobility restrictions, and a state of emergency due to financial issues. As a result of the COVID-19 pandemic, the hospitality industry is suffering immense issues, putting pressure on market forces of both supply and demand. Reduced revenues have created anxiety in the hospitality and travel industries. The operational and financial challenges, as well as the timing and pace of recovery, which are all contingent on vaccination rollouts and acceptability, point to a cautious schedule and return to “normal.” The sector is at a crossroads, and executives must concentrate on future recovery.

Here are some tips to help hospitality overcome the difficulties that COVID-19 brings;

Adopt cloud technologies: Cloud computing is transforming the customer experience at all levels of the value chain and making the possible a reality. Hotel analytics can create a “frictionless experience” for guests and provide greater insights to hotels, from a contactless check-in to seamless check-out. While the hospitality industry has been slow to adapt to technological trends in the past, one positive effect of the pandemic was hotels’ willingness to try new technologies and adapt to the new contactless environment. Prior to the pandemic, hotels that invested in technology were rewarded. Payment innovations, voice control, artificial intelligence, virtual reality, and cyber security are all becoming more common. While it’s important to strike a balance between technological interfaces and personal experiences, hotel owners/operators should take a more creative, innovative approach to how technology is used in their businesses. It is critical to keep up with the latest hotel technology trends, not only to improve the guest experience but also to improve internal processes.

Attract millennial travelers: After the coronavirus has passed, millennials are the most eager to get out and explore the world. Sure, they’re concerned about the COVID-19 pandemic’s outcome. They are, however, more fearless and desirous of unique experiences right now. Millennials are also more aware of technological advancements such as mobility and social media. They want a mobile-first guest experience, personalized messaging, deals and offers, 24/7 service, and more because they are tech-savvy travelers. However, the importance of concierge app adoption cannot be overstated.

Reconsider existing health and safety techniques, policies, and procedures: Having appropriate health and safety policies in place is critical, particularly for hotel businesses that rely on in-person interactions. Hoteliers should promote proper health and safety measures in these situations, which may include the following:

1. Contactless payment system
2. Orders are placed via mobile apps
3. Hand sanitizer is available for free at the entrances and exits
4. Workplace gatherings that aren’t necessary are suspended
5. Readiness to deal with staffing reductions

The power of personalisation: Hoteliers are well aware that their guest profile changes frequently. It’s not always as simple as forecasting your RevPar to respond to and even anticipate your guest profile. Personalization is critical to keeping up with customers in all industries and navigating rapid change requires gaining a deep understanding of your audience and using that knowledge to pivot both digital engagement and in-person experiences. When it comes to personalization, hotels and resorts have a secret weapon: special offers and packages. Special offers and packages that work well combine data from marketing and revenue management. They also have a digital bottom-funnel experience that can be combined with in-person adventures. However, the importance of personalization is evidenced by the return on investment of happy guests in the reviews. According to one study, adding one star to a hotel’s rating increases income by 5% to 9%. According to another survey, 82% of people are willing to spend more for a four-star hotel.

The hospitality industry still has a long way to go before fully emerging from the woods, but its prospects are significantly brighter now than they were in 2020 — or even early 2021. Its ability to overcome known and unforeseen obstacles will be critical to its continued recovery.

This is where BOTSHOT comes in. Our platform allows you to effortlessly manage your property and it’s operations and unlock the power to smart automation & AI. With e-Frontdesk, Heda and Freddie, hotels can leverage the power of automating guest communication to deliver exceptional experiences.

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