Amazing Hotel Strategies to Attract Guests During Summer

Strategies to Attract Guests During Summer

Summer is the busiest time of year for the hotel industry, but it’s also one of the most competitive. Hotels must ensure that they are marketing their properties in the right way to drive bookings and maximize revenue.

Whether it’s the family or solo traveler, summer is a great time to attract guests with perks and incentives that they will find appealing. This is especially true if your hotel is located in a destination that has plenty of outdoor activities and attractions.

Consider partnering with local theme parks, water parks, and bike tour companies to promote special discounts for your direct guests. This is a fantastic way to generate bookings without competing for room rates with competitors.

Another smart idea is to partner with a local sports team. For example, if your hotel is in a town that has an annual football game, you could create an exclusive package that includes complimentary access to the game. This is a great way to boost bookings and entice more guests in your hotel during the summer months, when it’s more difficult to find deals on airfare.

Make sure you have a pool at your hotel, as well as a few other summer-specific amenities such as air conditioning and a complimentary bar with cold drinks. Then, make sure you post photos of those amenities on your social media and website to entice potential guests to book their stay at your hotel this summer!

In the midst of this busy hotel season, it can be easy to forget about your hotel’s website and other online channels. However, it’s crucial to keep them updated and fresh. You should create new content and offer different offers throughout the summer to entice more direct bookings.

You can start by writing a blog that highlights the best summer activities in your destination, or write about your own experiences at your hotel. This is a great way to humanize your hotel and show that you are genuinely interested in your guest’s happiness.

It’s also a good idea to share your staff members’ favorite places to eat or drink during their vacation, as guests love to see the personalities behind the brand and the hospitality that you are providing. This is a great way to encourage people to visit your hotel, and if you’re really lucky, they may even end up staying!

This is also a great way to build loyalty with your existing guests, as they will be more likely to book with you again during peak times.

Using these amazing hotel strategies this summer can help your hotel to get more bookings and grow your direct revenue significantly! So, if you want to learn more about how to market your hotel in the summer, get in touch today.

While it’s important to have a well-optimized website and online presence, it is just as essential to have a well-planned hotel marketing strategy. The following tips and ideas will help you to increase your hotel’s direct bookings in the summer of 2023.